Target Audience and Imaginary Entity

During this lesson we discussed the idea of finding a target audience to target our magazine towards. We learned about demographic and psychographic profiles.

Demographic profiles and classification are social grade divisions that allow people to be placed according to their income and job statues on a sliding scale from A to E.

National Readership Survey (NRS) demographic categories

Social Grade	Social Status	Occupation
A	upper middle class	higher managerial, administrative or professional
B	middle class	intermediate managerial, administrative or professional
C1	lower middle class	supervisory or clerical, junior managerial, administrative or professional
C2	skilled working class	skilled manual workers
D	working class	semi and unskilled manual workers
E	those at lowest level of subsistence	state pensioners or widows (no other earner), casual or lowest grade workers

However, demographic profiles only show the class, age, gender, marital statues, wealth and almost anything else that can measured. Although this can be hugely helpful in creating a target audience, it does not show the needs, wants and interests of the consumer which are very important when deciding who you are targeting your product to, this is when you use physcographic profiles.

My Imaginary Entity

Simon is aged 35 and lives in an up and coming, trendy part of London. He enjoys working at the office but also likes a chilled weekend at the bar with his friends, listening to relaxing music. Simon loves travelling and has an interest for fine art and jazz music. He has visited New Orleans many times for leisurely trips and also travels to New York frequently for business trips where he does enjoy the live entertainment in the lobbies of the hotels. Simon has a passion for the 1920's and frequently finds himself seeking the lifestyle of those found in the movies such as The Great Gatsby. Although he knows this is unrealistic he loves the allure of the era and loves music that reminds him of it.